Silent Theory has been conjured up from a subterranean underground basement, south of Melbourne by a group of young designers. Sharing a strong vision, along with mixing their creativity, passion for graphic design and fashion, it is their mission to set a new standard for urban fashion. The Silent Theory Collection is inspired by elements of the earth and beyond. Alternative, edgy and adrenalin fueled - The Silent Theory customer is born and bred in the urban city streets. They know no rules or boundaries and believe life is an endless ride. “WE ARE SILENT THEORY - WE WILL NOT SETTLE FOR THE ORDINARY" www.silenttheory.com.au/
Since its beginnings, All About Eve has expanded its product offerings and now also includes a swimwear range with unique prints and patterns, for girls who embrace living young, wild and free.
Established in 2003 by an Australian design team, All About Eve is designed for girls who love fast affordable fashion. Delivering collections that are street ready, there is an effortless mix of trends within each collection. All About Eve girls are free spirited, wild at heart and fun lovin’. Inspiration for collections is taken from the college courtyard, vintage finds, festivals, celebrities and from the All About Eve girl.
Since its beginnings, All About Eve has expanded its product offerings to now include a main range, which is a collaboration of on trend styles, an elements range, which is a mix of college and sporty inspired threads, and a swimwear line. At the forefront of each range, is unique prints and patterns.
Pursuing our quest to design the amazing men’s and women’s accessories, ICON BRAND has honed it’s design language and expanded operations across the globe to today be considered one of the leading youth fashion inspired accessories brands.
With a vision of “premium accessories authentically crafted to create an individual style”, ICON BRAND collections reflect our obsession for quality, our attitude to life and our desire to carve out a quid while having a laugh and a beer along the way. Our relentless goal is to take the ultimate in vintage & distressed materials and create products that redefine ‘premium youth fashion accessories’.
Conjured up from a subterranean underground basement by a group of young Australian designers. Sharing a strong vision, along with mixing their creativity, passion for graphic design and fashion, it is their mission to set a new standard for men’s fashion.Alternative, edgy and adrenalin fueled - The Silent Theory customer is born and bred in the urban city streets. They know no rules or boundaries and believe life is an endless ride. “WE ARE SILENT THEORY - WE WILL NOT SETTLE FOR THE ORDINARY" www.silenttheory.com.au/
DEACON is a youth street wear label for guys that draws inspiration from the gritty urban landscapes of Japan and other fashion forward international destinations. Each collection reflects emerging street trends and has original styling, with elements of a rocker edge. The ranges consist of on trend basics, denim, tees, shirts, vests, tanks, jackets, hoods, and knits. The pieces all have unique styling and design finishes that focus on quality and easy-to-wear garments.
Created to fill the gap between super casual and high end fashion, Deacon provides guys with a more styled form of street wear that has clean lines, fresh cuts and detailed finishes. Whether it is a music festival, backyard braai or Friday night beers, Deacon has you covered.
The year was 1977, the sun was blazing, and the surf was pumping. Perched on Australia’s most easterly point at Byron Bay in a studio hidden in the back of a garage, the designers of Classic77 were designing men’s jewellery for the friends and foe alike, unaware of the success that awaited them. Inspired by capturing the social culture of the 70’s California skate scene Classics77 embodies the essence of boarding culture, be it carving up a drainage ditches, a snowdrift canyon or the perfect point barrel. Classics77 embraces the free spirit and lifestyle this culture personifies.
The brand has become a worldwide phenomenon worn by well-known personalities, up and coming movie stars, football heroes and their fans alike. All of whom dig the casual quality, detail and innovation that St Goliath has to offer.
St Goliath continues to present artistic and thoughtful designs and have remained true to this design philosophy. Their integrity together with their ever evolving collections has pushed them to the forefront of the youth fashion scene. In summary, St Goliath rocks and now it’s rocking in South Africa!
With a love of all things pretty, Talitha Becker set out to fill a gap in the woman's youth fashion market and so Sass was born with a focus on fresh, feminine and affordable fashion. Sass is a label girls can trust with its fun fresh outlook on fashion. It is there for every occasion including parties, races, date nights, weekend escapes or just hanging out with you BFF’s.
The Sass Girl...She is a social butterfly with a cheeky, optimistic outlook on life. She loves to keep up with fashion and always finds a way to pull off the latest trends on a limited budget.
Love it, know it, trust it and buy it. Catwalk to sidewalk, quite simply, she’s got Sass!
FATE is known for using gorgeous quality fabrics from silk blouses or satin cocktail dresses to tailored pants or Fate denim jeans.
The FATE woman is cool, confident and sexy. She trusts her instincts when it comes to style, and she is drawn to timeless pieces with relevant on-trend twists which can take her from day to night with ease. The look is classic, while maintaining her own unique style.
Launched in South Africa in November 2011, the range covers all your basic needs. The pieces are perfect to layer one piece with another or just wear on their own. Betty is set to become a wardrobe essential! The collection comprises smooth seamless nylon pieces, cotton pieces in bold primary colours & stripes, viscose jerseys in bold stripes, and Limited Edition Sorbet colours to complete your look this summer. Betty has covered every type of undergarment you can imagine!
Established in 2008 by an Australian design team with a passion for directional style, Jorge delivers collections that are part street, part fashionista. Each piece is unique, with a cool alternative edge that owes as much to the fashion underground, as it does to the major trends emerging from the international runways.
Collections have an effortless mix of trends that include military chic, bohemian glamour and the street style of New York and London.Travelling on fashions superhighway, Jorge has an ever changing selection of affordable pieces that tap instantly, into the fashion zeitgeist. http://www.jorgeclothing.com/