Icon Classic 77

Mixed materials, found objects, attention to detail and raw masculine appeal are all traits that define ICON BRAND.

The year was 1977, the sun was blazing, and the surf was pumping. Perched on Australia’s most easterly point at Byron Bay in a  studio hidden in the back of a garage, the designers of Classic77 were designing men’s jewellery for the friends and foe alike, unaware of the success that awaited them. Inspired by capturing the social culture of the 70’s California skate scene Classics77 embodies the essence of boarding culture, be it carving up a drainage ditches, a snowdrift canyon or the perfect point barrel. Classics77 embraces the free spirit and lifestyle this culture personifies.